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Michael McCarty | Senior Creative

Michael McCarty

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WrightHouse Group | Rebrand

The WrightHouse group was looking to refresh their brand. Before the rebrand there was a lot going on with the the logo mark itself, with multiple lines of copy, and uses of color. My goal was to trim the mark of color and as much copy as possible. I wanted lifestyle photography to be the hero and have the logo and custom brand assets to be an accessory through their marketing materials.

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© 2024 Michael McCarty