Michael McCarty
The Hawkins Group, a husband and wife real estate duo, was looking to create an innovative and high end mailing piece to send out to their clients. They wanted to make sure the design was high end, bright, and useful to their clients. With that direction, the “Winter Newsletter” was born, which featured various store and restaurant openings around town, while also offering informative real estate market insight and product information. We wanted to make sure that this piece lived on past the mail, so social media stories were created that reflected the printed piece in order to hit a wider audience.