Bank of America | Erica Launch

Erica is Bank of America’s new virtual financial assistant. Think of her as the Alexa for your banking needs. This is a huge first for the financial industry, and it was a lot of fun to work on the launch of Erica in the financial centers. I created a digital spot, sound enabled cube, 50+ window takeovers in major markets, and many other marketing materials for Bank of America’s associates.