Bank of America | Brand Relaunch

In 2012 Bank of America went through a brand reset, where they decided to be less institutional and began focusing on being more personal and relatable. TPN was challenged to create this new brand experience within the financial centers. In order to create an impactful solution we decided to go big! We took over exteriors of financial centers with imagery that was eye level and personal, while creating messaging that did the same. Overall the work was a success, and much of it plays into what we do today.