Bank of America | Alaska Airlines

One of Bank of Americas affiliates is Alaska Airlines. This year to promote the Alaska Airlines credit card our clients wanted a digital and structural piece that was active, fun, and really played into the energy of Alaska Airlines. In the digital spot, I created something that was dynamic and way different then what was currently being played in the financial centers. The activities are a nice conversation starter for customers to speak to associates about the Alaska Airlines credit card. In the floor structure I created a piece that was complementary to the digital spot, but really focused on Alaskas iconic plane tail.