A selection of logos and monograms I’ve created for individual clients branding and identity.
The WrightHouse group was looking to refresh their brand. Before the rebrand there was a lot going on with the the logo mark itself, with multiple lines of copy, and uses of color. My goal was to trim the mark of color and as much copy as possible. I wanted lifestyle photography to be the hero and have the logo and custom brand assets to be an accessory through their marketing materials.
The Hawkins Group, a husband and wife real estate duo, was looking to create an innovative and high end mailing piece to send out to their clients. They wanted to make sure the design was high end, bright, and useful to their clients. With that direction, the “Winter Newsletter” was born, which featured various store and restaurant openings around town, while also offering informative real estate market insight and product information. We wanted to make sure that this piece lived on past the mail, so social media stories were created that reflected the printed piece in order to hit a wider audience.
Carmen DiPenti was looking to give his personal brand and identity a facelift. I was tasked to lead a team of designers to create multiple concepts that both challenged and satisfied Carmen’s personal brand needs/wants. The concepts were very well received and ultimately has positioned Carmen to have a unique and confident brand.
What you see here is the round one presentation.
Designer credits: Kristy Ho, Chris Ganz, and Michael McCarty
TPN UK was challenged to help Glenfiddich regain on-trade leadership within 3 years by increasing rate-of-sale. “Your Dram. Your Way.”, promotion was created and aimed to re-engage consumers with the Glenfiddich brand, which celebrates the essence of Maverick and drives rate of sale through a ‘purchase to win’ promotion activated in the on-trade (mainstream pubs, circuit bars).
To play and enter to win a tailor-made trip to NYC, you must first buy a dram of Glenfiddich 12 year old scotch, scratch your game card to reveal your unique code, and then enter that code online.
I helped execute and design the collateral pieces for this promotion, while working the web developer to create the desktop and mobile microsite.
Bank of America decided to dress up their financial centers, near universities, with point of sale reflecting their clientele. With fun, bright, and young photography I was able to achieve just that. Quick hitting headlines, and text message like panels help round out the look. I also created a fun digital spot to go along with this campaign.
During my secondment in London, I was tasked with the challenge to update TPN’s London website. This was no small undertaking, but in the end it proved to be rewarding. Working with a web developer and my creative director, I researched website trends and incorporated them in to my design. The overall look is reflective of TPN’s brand and mission to evolve and create creative solutions for clients.
Erica is Bank of America’s new virtual financial assistant. Think of her as the Alexa for your banking needs. This is a huge first for the financial industry, and it was a lot of fun to work on the launch of Erica in the financial centers. I created a digital spot, sound enabled cube, 50+ window takeovers in major markets, and many other marketing materials for Bank of America’s associates.
One of Bank of Americas affiliates is Alaska Airlines. This year to promote the Alaska Airlines credit card our clients wanted a digital and structural piece that was active, fun, and really played into the energy of Alaska Airlines. In the digital spot, I created something that was dynamic and way different then what was currently being played in the financial centers. The activities are a nice conversation starter for customers to speak to associates about the Alaska Airlines credit card. In the floor structure I created a piece that was complementary to the digital spot, but really focused on Alaskas iconic plane tail.
Every October for Breast Cancer Awareness Month, Bank of America promotes their Susan G. Komen cards that give back to the cause. I created a digital spot to play in the financial centers, as well as complementary printed pieces to promote the SGK credit and debit cards.
In 2012 Bank of America went through a brand reset, where they decided to be less institutional and began focusing on being more personal and relatable. TPN was challenged to create this new brand experience within the financial centers. In order to create an impactful solution we decided to go big! We took over exteriors of financial centers with imagery that was eye level and personal, while creating messaging that did the same. Overall the work was a success, and much of it plays into what we do today.
One of Bank of Americas partnerships is with The Special Olympics. To promote this partnership and the Special Olympics World Games in Los Angeles, TPN decided to create large exterior takeovers as well as in-store point of sale tactics. These marketing materials highlighted individual athletes while promoting the integrated campaign line of “Pass the Flame for Respect”. This was a very fun campaign to work on and it came together very nicely for a great cause.
After college, I had the opportunity to intern at Fossil’s headquarters and work on their brand design team. Here are a couple of published pieces that I had the chance to design. One of them was the Fossil Corporate Challenge logo, which was chosen by the CEO to be printed on T-shirts and corporate communications throughout Fossil. The next project was a brand collateral piece for Swiss Technology Production. They enjoyed the brochure so much that they based the website off it, you can view that here.
I always enjoy working on branding projects, so I was excited when a good friend of mine asked me to help them out with their new commercial landscaping company. Veld Landcare is a full service landscaping company, so when creating their logo and brand identity I wanted to create something sleek and modern that stood out from traditional landscaping companies.
After a few rounds of revisions, I’m very happy with how everything turned out. You can view the landing page here.
Designed and created the visual identity for Rewind Studios. Rewind Studios is a music production studio that handles recording and voice over artists for various media channels. I wanted to create a mark that plays off the “record” button, as well using an arrow to hint at rewinding.
Designed and created this mark for Grizzly Reserve. Grizzly Reserve is an online web design and marketing company that handles high end businesses in the Dallas, Fort Worth area.
This is a collection of miscellaneous illustrations I’ve worked on throughout the years.